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Production
We call it production, but really it’s just the art of making. Lights, sound, story — all stitched together, piece by piece.


Selene Bautista: From the Sidelines to the Shoot
Selene joined AICREATIVV hoping to explore her “media girl” side. Halfway through her internship, she’s learning where she fits and how much more there is to media than watching from the sidelines.

AICREATIVV
19 hours ago5 min read


On the Other Side of the Camera
AICREATIVV Marketing Lead Haziyah Azalmey joins the media team on set, learning about video production, behind-the-scenes work and creative collaboration.

AICREATIVV
Sep 117 min read


Before the Camera Rolls
Aaqilull Qhaeer reflects on his journey towards creative direction, from his production background to understanding client needs, creative briefs and the thinking behind every idea.

AICREATIVV
Aug 215 min read


The Thinking Behind It: Planning for Moments You Can’t Repeat
Event coverage starts long before the cameras roll. Here's how AICREATIVV approaches planning, storytelling, and decision-making to capture the moments that matter most.

AICREATIVV
Jun 304 min read


Inside Production: Lessons from Raf Zaini
Producer Raf Zaini shares real production lessons, from last-minute changes to on-set decisions, offering practical insights into managing people, pressure, and process.

AICREATIVV
Jan 293 min read


Behind the Motion: Animating X.EDC Vol. 2
From brief to final render, this blog explores the animation workflow behind X.EDC Vol. 2 — covering creative direction, tools, and motion design choices for fast-paced event visuals.

AICREATIVV
Dec 31, 20253 min read


The Craft of BTS Direction: Aaqilull Qhaeer’s Takeaways
Behind every polished campaign lies a hidden layer of process and creative discipline — and directing a behind-the-scenes video is one of the best ways to reveal it. In this blog, Aaqilull Qhaeer breaks down how he directed the UsinWise BTS at AICREATIVV, offering practical lessons for aspiring creatives, young directors, and anyone learning how to lead a production with clarity and intention.

AICREATIVV
Dec 2, 20254 min read


A Year Through Hisham’s Lens
In just one year at AICREATIVV, Hisham Firdaus has grown from a reserved newcomer into a confident photographer trusted with projects ranging from the Tenun campaign to his first product photography for Potato Habit. His journey reflects not just technical growth, but also the culture of support, adaptability, and 'kaizen' that defines our creative agency in Brunei.

AICREATIVV
Sep 11, 20253 min read
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