Quiet Confidence Behind the Camera: Meet Alfath

Hi, Welcome to AICREATIVV! This song was recommended by Alfath Sellahuddin, please have a listen to it as you read this entry!

Background & First Steps

When Alfath Sellahuddin decided to intern at AICREATIVV, it wasn’t because he lacked experience — it was because he wanted structure. After years balancing college coursework with freelance projects, he began to feel that he was repeating the same habits without growing the way he wanted. What he craved was a space where ideas moved from concept to production through real collaboration, real systems, and real teamwork.

AICREATIVV’s storytelling style caught his eye long before he joined. In fact, it was the Hari Raya short film, ‘What Should The Title Be?’ that made him think, “I want to be part of this.”  When asked what he thought about it, he found it funny, full of personality, not forgetting the Sigma +50000 aura.

And when he finally stepped into the office for the first time, it wasn’t the equipment or the workflow that surprised him, instead, it was the energy. People shared ideas openly. Interns weren’t treated as background characters. And every creative decision was made in conversation, not isolation.

For someone who had spent years working solo, this was exactly the kind of environment he had been searching for.

Creative Thinking & Workflow

Alfath approaches every project the same way he mastered balancing school, freelance work, and creative deadlines:

Vision → Structure → Adaptation.

He breaks projects down into clear steps to avoid the chaos that often comes with production work — a habit that has already proven useful on set. “If I don’t break things down, everything gets overwhelming,” he says, and that structure helps him stay grounded when shoots move fast.

In terms of creative influence, he leans towards clean, intentional, cinematic visuals such as films where framing, lighting, and emotional pacing are deliberate. He cites Jordan Peele for storytelling, Christopher Nolan for cinematography, and Malaysian based videographer Muhammad Shaffuan (@/mshaffuan) for visuals that “look good but also mean something.”

Behind the camera, the first thing he studies is the story.

What is this moment trying to say? What emotion should the audience feel?

Only then does he assess lighting, composition, and the weight of a moment before committing to a frame.

Learning & Growth

One of the biggest shifts in his transition from freelance to agency work is the realisation that every role affects the next. In a team, your choices shape the editor’s workflow, the creative director’s decisions, and the project’s overall momentum. It’s a level of interdependence he welcomes; because it teaches intention, communication, and accountability.

A surprising lesson he’s already learned?

Social media content is a completely different world compared to filmmaking.

The aspect ratio alone changes everything — vertical framing requires its own discipline, its own eye, its own storytelling rhythm.

By the end of his internship, he hopes to master not just media skills but digital marketing fundamentals: client communication, trend-aware content creation, and problem-solving during client shoots.

Personality & Team Dynamics

The "quiet" Alfath, observing the room.

Alfath Sellahuddin describes himself as “the quiet kid,” and in his case, his silence is a strength.

It allows him to stay calm, observe the room, save his energy, and focus on what matters — the work. And instead of being drowned out by louder personalities, he’s found that the team’s openness makes it easy to speak up when he has an idea to contribute. Even a simple suggestion about a shot or transition is met with genuine consideration, which reassures him that his voice has value here.

Looking Forward

By the end of his internship, Alfath hopes to leave AICREATIVV as a more refined version of himself: more confident, more skilled, and clearer about his direction in the media world.

For now, he’s happy to be behind the camera, quietly observing, learning, and lending his perspective to the team. And if you ask him what impact he wants to leave, his answer is simple:

“I just want to grow, and I want that growth to matter.”

Psst... Check out his matcha business @tokomakobn!