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Capabilities/Strategy & Brand Identity
Strategy & Brand Identity

A brand people recognise and remember.

We build brand identities from scratch, or refresh the ones that have stopped fitting. Every branding project starts with Discovery and Stylescapes, so the logo and guidelines come from your strategy and not from guesswork.

KAJA - Branding | Strategy & Brand Identity by AICREATIVV, Creative Agency BruneiKAJA - Branding →

Many businesses grow faster than their brand. The logo was made in a hurry, the colours change from post to post, and people read the business as something it is not. A clear identity fixes that, so every poster, post and sign tells the same story.

What you get

01

Discovery sessions

We run four to eight hours of recorded working sessions, split into two-hour blocks, covering brand attributes, user personas and goal priorities, and we write up a summary that guides every decision after it.

02

Stylescapes

We turn the strategy into three visual directions, then refine the one you pick through two rounds of revision so every team works from the same picture.

03

Logo design

You get three logo concepts and two rounds of revision on the one you choose, with every logo delivered in full formats, sizes and lockups.

04

Brand guidelines

The guidelines cover strategy, verbal and visual expression, logo rules, typography, colour, brand elements, media and iconography, and they are handed over in phases.

05

Brand rollout

When you are ready, we design the brand into real things such as packaging, signage, vehicle branding, menus, name cards and staff uniforms, each with two initial concepts and print-ready files.

How we work

  1. Step 1

    Discovery

    Workshops with our Creative Director to learn your business, your audience and your goals.

  2. Step 2

    Stylescapes

    Three visual directions that translate the strategy into a look, narrowed to one.

  3. Step 3

    Identity design

    Logo concepts, then typography, colour and brand elements built around the chosen direction.

  4. Step 4

    Guidelines and handover

    Brand guidelines delivered in phases, with all logo files ready to use.

Who you'll work with

Questions clients ask

Why does branding start with Discovery and Stylescapes?

Because the identity has to answer your strategy. Discovery sets the direction and Stylescapes make sure we agree on the look before any logo is drawn, which saves big changes later.

How long does a branding project take?

It depends on the depth of the guidelines. Our branding projects run from about three months for a core identity up to a year for a full brand system.

How many logo options will I see?

Three logo concepts. You pick one, and we refine it through two rounds of revision.

Often paired with

All services →

We find the story behind what you do.Then we make people care about it.

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