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Creative Team

Iman Shamsuddin

Creative Lead

Leads visual execution, from brand identities to mascots, and guides the creative designers.

About

Iman Shamsuddin leads creative execution at AICREATIVV. She joined in 2023 as Lead Creative Designer, after the team first worked with her at the National Theatre Festival Brunei 2022, and she turns brand strategy into identities, visuals and characters while guiding the designers around her.

Character design is where she shines. For Wadokai she researched local wildlife and based the mascots Tata Ao and Tata Aka on the Surili monkey. For BDCB's Usinwise she built a whole cast, giving each character a shape that matches its personality, and she led creative design on the Usinwise website. She also co-designed the TAFIS visual brand and logo, and was Design Lead for Baiduri Bank Lifestyle.

Her advice to new designers: understand a character's purpose before you draw it, and don't forget the tiny props. Her love of design started at nine, playing with WordArt on the family laptop.

What Iman does

  • Identity design: Turns brand strategy into logos and visual identities that reflect each client's vision.
  • Character design: Creates mascots and character casts with personality, story and consistent turnarounds.
  • Creative execution: Oversees concepts and visual execution so the team's work stays consistent and on brief.
  • Guiding designers: Supervises interns and designers, answering questions and helping them grow.

Recent wins

Projects

On the blog

In the Spellbook

Often working with

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