Business Team
Imamull Qhaeer
Co-Founder, CEO
Leads the studio's strategy and client relationships, and designs and builds its websites.
About
Imamull Qhaeer co-founded AICREATIVV with Amal Osmera and leads it as CEO. He started out in geology, then learned digital marketing from scratch while the studio found its feet at the UBD Startup Centre. His rule for client work is simple: bridge the strategy, the words, audience and feelings, with the design, often through a stylescape, because good communication builds trust.
He has led projects such as BDCB's 40th National Day commemorative coin video. In 2026 he designed and developed BDCB's Usinwise website, rebuilt the AICREATIVV website from the ground up and created AICREATIVV Town, a playful hub that brings the team's quotes, invoices and projects into one place. He also designs and builds portfolio sites for the team, such as Juddn and In Spirit.
Outside the studio he teaches Digital Marketing as an Adjunct Lecturer at IBTE and speaks to students at UBD and KIGS. The Bruneian named him one of Brunei's 50 most inspiring LinkedIn icons in 2021. His advice to young founders: make new mistakes.
What Imamull does
- Studio direction: Sets AICREATIVV's strategy and growth, and keeps the company healthy as it grows.
- Strategy into design: Bridges client strategy and design through stylescapes, so the creative work answers the brief.
- Websites and systems: Designs and develops websites for clients and the team, plus internal tools like AICREATIVV Town.
- Teaching and talks: Lectures in Digital Marketing at IBTE and speaks to students about building a business.
Recent wins
- 2026, Win: Rebuilt the AICREATIVV website, Led a ground-up rebuild for easier browsing, a cleaner backend, better SEO and simpler enquiry tracking.
- 2026, Win: Built AICREATIVV Town, Created a virtual town that brings the studio's quotes, invoices, projects and team activity into one place.
- 2026, Win: Usinwise website for BDCB, Designed and developed BDCB's Usinwise website, with Iman Shamsuddin leading creative design.
- 2026, Win: Speaker and judge at UBD U-Beyond, Spoke to U-Beyond students on entrepreneurship in the digital age, then judged their pitch presentations.
- 2026, Talk: Panellist, AI in Academia and Office: The Responsible Way Forward, Universiti Brunei Darussalam
- 2026, Talk: Impromptu speaker, The Unfiltered Journey, Kolej International Graduate Studies
- 2026, Talk: Entrepreneurship Speaker for Final Year Students, School of Business, Politeknik Brunei
- 2026, Talk: Podcast speaker, IEED, Universiti Brunei Darussalam
- 2026, Project: Fragments of My Memory, Website design and development
- 2026, Project: Brunei Innovation Lab, Website design and development
- 2026, Project: Juddn, Judin
- 2026, Project: In Spirit, Hafiz
- 2026, Project: Brunei's Curator, Elroy Ramantan
- 2026, Project: Where Beauty Trembles (Off-Brief 001), AICREATIVV
- 2025–27, Role: Executive committee member, Young Entrepreneurs Association Brunei
- 2025–26, Role: Working group, Digital Media, Brunei ICT Industry Competency Framework, AITI
- 2025, Talk: Podcast speaker, Senimerge
- 2025, Talk: Make New Mistakes, U-Beyond, Universiti Brunei Darussalam
- 2025–26, Project: First Emporium, Sincerely First, Creative Director and Copywriter
- 2025, Project: BDCB Usinwise, Director of Motion Design
- 2024–now, Role: Programme Development and Evaluation Committee, HNTec Digital Marketing, IBTE
- 2024, Role: Industry partner, MoU signed for AICREATIVV, Kolej International Graduate Studies
- 2024, Role: Delegation to Slush'D Kuala Lumpur, Kuala Lumpur
- 2024, Talk: Judge, Digital Marketing finals, IBTE Business Campus
- 2024, Project: BDCB 40th National Day Coin, Project lead
- 2024, Project: ClubSTBL, Website design and development
- 2024, Project: ARUS Sdn Bhd, Website design
- 2024, Project: Tenun for Dynamik, Website design
- 2024, Project: BDCB Financial Literacy Awareness 2024, Lead Designer
- 2023–26, Role: Adjunct Lecturer, Digital Marketing, IBTE Business Campus
- 2023, Role: The face of the creative industry, with AICREATIVV, Hari Belia, National Youth Day
- 2023, Talk: Branding and Marketing 101, DARe Accelerator Bootcamp
- 2023, Talk: Speaker, Shell LiveWIRE Brunei
- 2023, Project: BDCB Financial Literacy Awareness 2023, Lead Designer
- 2023, Project: HPC Salt Reduction Strategy, Design Lead
- 2023, Project: Mental Health for Students, JIWA & HPC, Booklet design
- 2023, Project: Lifestyle, DST
- 2023, Project: Introduction to BDCB, BDCB
- 2023, Story: Overcome Imposter Syndrome with 3 Simple Changes to Your Mindset, AICREATIVV blog
- 2022, Talk: Becoming a Successful Business Owner or Manager, Shell LiveWIRE Brunei
- 2022, Talk: Kickstart Your Social Media, Entrepreneurship Village, UBD
- 2022, Feature: Success Saturdays, BruRecruit
- 2022–26, Project: AICREATIVV, Website design and development
- 2022, Project: National Theatre Festival Brunei, Head of Design and Marketing
- 2022, Project: BDCB 2023 Calendar, Design
- 2022, Project: BDCB Smart Money Habits Booklet, Design
- 2022, Project: HPC Physical Activity Guidelines, Booklet design
- 2021–now, Role: Member, through AICREATIVV, Malay Chamber of Commerce Brunei
- 2021, Feature: Top 50 Most Inspiring LinkedIn Icons, The Bruneian
- 2021, Feature: UBD Startup Centre member, DiscoverUBD, Volume 2
- 2021, Project: Acoustic Cafe, as seen on Progresif Media, Design Lead
- 2019, Feature: Multidisciplinary Startups Take Top Spots, DiscoverUBD, Volume 4
Projects
- Judin - Juddn (2026)
- Imamull - Fragments of My Memory (2026)
- Hafiz - In Spirit (2026)
- Elroy Ramantan - Brunei's Curator (2026)
- BDCB - Usinwise Website (2026)
- AICREATIVV - Where Beauty Trembles (Off-Brief 001) (2026)
- BDCB - 40th National Day Commemorative Coin (2024)
- JIWA & HPC - Mental Health for Students (2023)
- HPC - National Strategy for Salt Reduction Brunei Darussalam (2023)
- DST - Lifestyle (2023)
- BDCB - Introduction to BDCB (2023)
- HPC: National Physical Activity Guidelines (2022)
- BDCB: Smart Money Habits Booklet (2022)
- BDCB - 2023 Calendar (2022)
- 247 Studios - National Theatre Festival Brunei (2022) (2022)
On the blog
- Imamull Qhaeer Returns to The Starting Line
- Make New Mistakes: Imamull Qhaeer talks to U-Beyond Students
- Overcome Imposter Syndrome with 3 Simple Changes to Your Mindset
- Imamull Qhaeer, AiCreativv in Brunei's 50 Most Inspiring Linkedin Icons in 2021
- On the Other Side of the Camera
- Raf Zaini's Major Side Quest
- July 2026: Welcomes, Goodbyes, and Everything In Between
- Reflections from The Unfiltered Journey at KIGS
- Syed Inayat and the Practice of Asking
- Rethinking AI, Responsibly
- Practicing History, Not Just Referencing It
- The Year, Starting Here: January 2026 Highlights
- December at AICREATIVV: Closing Chapters and Looking Ahead
- What Bangkok Taught Us About Creativity
- Reflections, Reunions, and Resets: October at AICREATIVV
- Nuur Batrisyia Ali: Connecting the Dots
- Raf Zaini: The Orchestrator Behind the Scenes
- Full Circle at IBTE
- A Collection of Firsts: Wadokai 2025
- August in Action: AICREATIVV’s Top 5 Highlights
- From Business to Media: Aiman’s Creative Leap
- Kintsugi in Motion: Dhiyaurrahman's Year of Growth
- History Made Personal: Batrisyia Graduates
- Threads of Heritage, Bonds of Teamwork
- From Search Result, To Office Visit
- Away From the Desk, Back to the Sea
- A Night of Gratitude, Growth, and AICREATIVV’s Future
- AICREATIVV’s Home Just Got Bigger: The Team's Thoughts
- Faiqah Explores the Strategy Behind Marketing at AICREATIVV
- New Space, Same Spirit: AICREATIVV’s Next Chapter
- IBTE Digital Marketing Finals!
- Congratulations IBTE Graduates!
- AICREATIVV x IBTE Business Campus: Inspiring Future Interns
- Aiman Puts Business Theory into Practice as an AICREATIVV Intern
- Branding and Marketing 101: 4 Key Lessons for Business Owners
- Amar Ventures into the World of Business as AICREATIVV's Intern
- Behind the Curtains of a Theatre Festival: 3 Lessons Learned
- Aaqilull Directs His Next Chapter as an AICREATIVV Intern
- AICREATIVV Leads the Creative Industry for Brunei’s 18th National Youth Day
- AICREATIVV Makes New Memories at DST’s Hari Raya Open House
- The Clash of Ages: Millennials vs Gen Z
- AICREATIVV Expands From 2 Members to 7!
- Elroy Joins the Strategic Partnership Team at AICREATIVV
- NTFB 2022 Case Study entry is now Live
- AICREATIVV Expands With Two New Members
- Turn Interested Followers into Buying Customers
- Entrepreneurship Village Talk: Kickstart Your Social Media
- AiCreativv featured on DiscoverUBD
In the Spellbook
- Spellbook #73: 2 weeks. 0 yeses.
- Spellbook #72: I don't approve holidays
- Spellbook #71: Never touched a camera. Then Korea.
- Spellbook #70: We broke our own website
- Spellbook #69: We didn't get the project
- Spellbook #68: We forgot to tell you
- Spellbook #67: Nobody got here alone (Part 3/3)
- Spellbook #66: Nobody remembers (Part 2/3)
- Spellbook #65: Nobody clapped (Part 1/3)
- Spellbook #64: Before you break the rules, learn them
- Spellbook #63: 5 minute problem turns into a 5 day issue
- Spellbook #62: You would've seen the red cars
- Spellbook #61: They're looking at nothing
- Spellbook #60: 420 days
- Spellbook #59: Look dumb, seriously
- Spellbook #58: The question that changed the whole meeting
- Spellbook #57: When did this become normal?
- Spellbook #56: Two iPads and a screen
- Spellbook #55: Why do we save so much?
- Spellbook #54: Ads bring people in. Then what?
- Spellbook #53: One marketing person, but 8 jobs?
- Spellbook #52: 10k followers. 0 Sales.
- Spellbook #51: Great portfolios don’t mean great teams
- Spellbook #50: How not to talk
- Spellbook #49: 3 letters that changed how I approach everything
- Spellbook #48: Have you ever just stopped thinking?
- Spellbook #47: 3 habits that destroys team morale
- Spellbook #46: We had one chance to get this right
- Spellbook #45: Hearing is not listening
- Spellbook #44: We keep starting over without realizing it
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