A Deeper Look Into Marketing
For Faiqah, marketing is more than just posting designs on social media—it’s a carefully crafted strategy. After spending six months studying Digital Marketing (DGM) in IBTE with Adjunct Lecturer, Imamull Qhaeer, she realized that every campaign follows a structured process—from timing to wording, from branding to execution.
“All those notes I took, all the lectures I sat for—it all grew on me day by day, and I enjoyed every second of it,”
That curiosity led her to AICREATIVV, where she hopes to go beyond theory and experience real-world marketing firsthand.
Beyond the Surface of Marketing
Currently pursuing an HNTEC in Business Management at IBTE, Faiqah sees marketing as an art form that goes beyond aesthetics.
“Most people think marketing is just throwing random designs on a canvas and posting it online. After jumping into the company, I discovered that it's so. much. more!”
But in reality, every element is intentional—from the visuals to the copy, the timing of each post, and even how trends are leveraged. At AICREATIVV, we consider all of these for our Social Media Marketing. Understanding these layers is what excites her the most about stepping into the field.
Applying Theory to Reality
Faiqah is eager to put her knowledge to the test.
“I’m especially excited to get hands-on experience—applying all the theories I’ve learned and discovering even more along the way.”
This internship is her first real step into the industry, where she can bridge the gap between classroom learning and professional execution.
As a student, Faiqah was energetic, the light of the party. She was always happy to share her ideas when asked, and have always been helpful with her colleagues. During the interview with Amal Osmera, our Creative Director, she saw Faiqah's bubbly personality as well has her curiosity to learn more, which happens to be one of AICREATIVV's six core values.
Personal Growth Beyond Technical Skills
Beyond marketing expertise, Faiqah hopes to grow both personally and socially during her time at AICREATIVV.
“I want to mature as a person and expand my social knowledge,”
Working in a fast-paced, creative environment will challenge her to adapt, collaborate, and step outside of her comfort zone. Apart from marketing, Faiqah is also set to experience the cross-department collaborations - with media team, creative team and business team.
As she embarks on this journey, Faiqah is ready to soak up every lesson, refine her skills, and gain the confidence to take on the marketing world. Faiqah will be working closely with Mahmud Aziizi, our Marketing Lead at AICREATIVV.
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