Business Team
Faiqah Adawiyah
Business Executive
Finds new leads and partnerships, and helps turn client problems into clear marketing ideas.
About
Faiqah Adawiyah, Fai to the team, is a Business Executive at AICREATIVV. She looks for opportunities, partnerships and leads, and brings a marketer's eye to them: every campaign follows a structure, from timing and wording to branding and execution.
Her path started in the classroom. She studied Digital Marketing at IBTE under Imamull Qhaeer, then interned at AICREATIVV in 2025, working with the marketing lead and across the media, creative and business teams. She did make-up for the T4 Summer Drinks shoot and, at Wadokai 2025, became Tata, the event's mascot. After graduating in October 2025, she came back in 2026 as a full-timer on the business team.
Bubbly and curious, she is also the office's karaoke queen. Her advice to new interns: don't be scared to try new things and get out of your box.
What Fai does
- Lead generation: Finds new leads and opportunities for the studio and follows them up.
- Partner outreach: Builds relationships with potential partners and clients on behalf of the business team.
- Client discovery: Helps unpack client problems so the team can turn them into ideas.
- Marketing support: Applies her digital marketing training to campaigns, from timing and wording to execution.
Recent wins
- 2026, Win: On screen in Where Beauty Trembles, Appeared as talent in Group B's film for the internal Off-Brief series.
- 2026, Win: Back as a full-timer, Returned to AICREATIVV on the business team after her internship.
- 2025, Win: Graduated at the ICC, Graduated on 30 October 2025, cheered on by the team as one of six former interns.
- 2025, Win: Brought mascot Tata to life, Suited up as Tata at the Wadokai Open Championship 2025, a first for her.
- 2025, Project: Summer Drinks, T4
- 2025, Story: Faiqah Explores the Strategy Behind Marketing at AICREATIVV, AICREATIVV blog
Projects
On the blog
- Faiqah Explores the Strategy Behind Marketing at AICREATIVV
- Reflections, Reunions, and Resets: October at AICREATIVV
- Full Circle at IBTE
- A Collection of Firsts: Wadokai 2025
- August in Action: AICREATIVV’s Top 5 Highlights
- From Search Result, To Office Visit
- Frames of Us at AICREATIVV
- Away From the Desk, Back to the Sea
- A Night of Gratitude, Growth, and AICREATIVV’s Future
In the Spellbook
- Spellbook #67: Nobody got here alone (Part 3/3)
- Spellbook #64: Before you break the rules, learn them
- Spellbook #63: 5 minute problem turns into a 5 day issue
- Spellbook #62: You would've seen the red cars
- Spellbook #56: Two iPads and a screen
- Spellbook #55: Why do we save so much?
- Spellbook #54: Ads bring people in. Then what?
- Spellbook #52: 10k followers. 0 Sales.
- Spellbook #51: Great portfolios don’t mean great teams
- Spellbook #50: How not to talk
- Spellbook #42: Spellbook #42
- Spellbook #40: Spellbook #40
- Spellbook #36: Spellbook #36
- Spellbook #32: Spellbook #32
- Spellbook #31: Spellbook #31
- Spellbook #25: Spellbook #25
- Spellbook #20: Spellbook #20