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Media Team

Raf Zaini

Media Coordinator Lead

Plans and produces shoots, keeping every project moving from pre-production to post.

About

Raf Zaini runs production at AICREATIVV as Media Coordinator Lead. Her job is to keep every project moving from pre-production to production to post, and to make sure the client, the creative direction and the media team see it the same way. She calls the producer the captain of the ship, and she always has a Plan B and a Plan C.

She started as a freelancer, as Assistant Director on International School Brunei's 60th anniversary video. Since then she has directed and produced the T4 Summer Drinks campaign and led UNN's colocation video as project manager, producer and director. In 2026 she completed a Master's in Management at UBD while working, and led the creative and marketing side of a university forum on responsible AI. Her short film 'Dear Self' was shown at Berkumpul Borneo.

A former fashion illustrator, she still suggests shot ideas inspired by fashion ads and films.

What Raf does

  • Pre-production planning: Gathers mood, tone, duration and client expectations before any shoot is planned.
  • Producing shoots: Assembles crew, talent and locations, and solves problems calmly on shoot days.
  • Client alignment: Keeps clients, creative direction and the media team aligned on every project.
  • Scheduling and output: Schedules shoots, organises media and tracks output across projects.

Recent wins

Projects

On the blog

In the Spellbook

Often working with

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