Media Team
Hisham Firdaus
Media Lead
Leads the media team and produces shoots, from photography to full video productions.
About
Hisham Firdaus leads AICREATIVV's media team. He joined in September 2024 as a fresh graduate behind the camera, and two years later he oversees projects and leads the team as head of media. Naturally reserved, he learned to trust his instincts and lean on the people around him.
His early projects showed his range: main photographer on Tenun, with images that felt cinematic yet polished, then precise product photography for Potato Habit's hashbrown launch, where he also directed video shoots. Since then he has shot for T4, NTFB, Wadokai, TUAI and X.EDC Vol. 2, produced the 2026 Frost Haus main video and photographed the team's Off-Brief film, Where Beauty Trembles. He also shot the team's new profile photos and banner.
He shoots on a Fujifilm X-T2, organises the team's badminton sessions and sums up the culture simply: Kaizen! Let's go!
What Hisham does
- Media team leadership: Leads the media team and oversees projects from planning to delivery.
- Shoot production: Produces shoots, bringing crew, talent and schedules together so the day runs smoothly.
- Campaign photography: Shoots product, food, event and portrait photography for client campaigns.
- Lighting and gaffing: Lights sets and supports crews as gaffer on video productions.
Recent wins
- 2026, Win: Photographer on Where Beauty Trembles, Photographed Group B's film for the internal Off-Brief series.
- 2026, Win: Now head of media, Two years after joining as a photographer, he leads the media team.
- 2026, Win: Produced the Frost Haus main video, Producer on Frost Haus's 2026 main video, directed by Aaqilull Qhaeer.
- 2026, Story: Moments That Stayed: Hisham Firdaus’ Top 10 Photos of 2025, AICREATIVV blog
- 2025, Win: Potato Habit hashbrown campaign, His first product shoot, which the team and client met with real enthusiasm.
- 2025, Project: Summer Drinks, T4
- 2024, Project: Cycle 6, Kontena Park
- 2024, Project: 45 Year Milestone, Deloitte
Projects
- Frost Haus - Main Video (2026) (2026)
- AICREATIVV - Where Beauty Trembles (Off-Brief 001) (2026)
- T4 - Summer Drinks (2025)
- Kontena Park - Cycle 6 (2024)
- Deloitte — 45 Year Milestone (2024)
On the blog
- Moments That Stayed: Hisham Firdaus’ Top 10 Photos of 2025
- A Year Through Hisham’s Lens
- On the Other Side of the Camera
- Moments in Motion: Syafi 'Aizzuddeen’s Top 10 Photos
- December at AICREATIVV: Closing Chapters and Looking Ahead
- The Craft of BTS Direction: Aaqilull Qhaeer’s Takeaways
- Behind the Curtains of NTFB 2025
- Kintsugi in Motion: Dhiyaurrahman's Year of Growth
- Frames of Us at AICREATIVV
- Away From the Desk, Back to the Sea
- AICREATIVV’s Home Just Got Bigger: The Team's Thoughts
In the Spellbook
- Spellbook #72: I don't approve holidays
- Spellbook #69: We didn't get the project
- Spellbook #67: Nobody got here alone (Part 3/3)
- Spellbook #65: Nobody clapped (Part 1/3)
- Spellbook #64: Before you break the rules, learn them
- Spellbook #63: 5 minute problem turns into a 5 day issue
- Spellbook #60: 420 days
- Spellbook #58: The question that changed the whole meeting
- Spellbook #56: Two iPads and a screen
- Spellbook #55: Why do we save so much?
- Spellbook #54: Ads bring people in. Then what?
- Spellbook #53: One marketing person, but 8 jobs?
- Spellbook #51: Great portfolios don’t mean great teams
- Spellbook #50: How not to talk
- Spellbook #48: Have you ever just stopped thinking?
- Spellbook #47: 3 habits that destroys team morale
- Spellbook #46: We had one chance to get this right
- Spellbook #45: Hearing is not listening
- Spellbook #42: Spellbook #42
- Spellbook #41: Spellbook #41
- Spellbook #40: Spellbook #40
- Spellbook #37: Spellbook #37
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- Spellbook #25: Spellbook #25
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- Spellbook #11: Spellbook #11