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Creative Team

Amal Osmera

Co-Founder, Creative Director

Sets creative direction and brand strategy for client work, and leads the creative team.

About

Amal Osmera co-founded AICREATIVV with Imamull Qhaeer and leads its creative team as Creative Director. She sets the creative direction, crafts brand strategy for clients and guides the designers and extended creatives on each project. Her degree in Sociology and Anthropology shapes how she reads people, and she believes branding is about how an audience feels.

Her work spans identities and campaigns: the TAFIS rebrand for MOFE with Iman Shamsuddin, creative direction for Kontena Park and Baiduri Bank Lifestyle, and art lead on BDCB's 40th National Day coin video. In 2023 she led design and marketing for the National Theatre Festival Brunei, learning to lead by building a 'warehouse' of resources her team could pull from. In 2026 she worked on the NSFL animation for BDCB and has been training Aaqilull Qhaeer in creative direction, mostly by asking why.

She emceed for the first time at Wadokai 2025, and she loves cats.

What Amal O. does

  • Creative direction: Sets the direction for every project so the work answers the brief.
  • Brand strategy: Crafts brand strategies that turn client problems into identities people connect with.
  • Creative team leadership: Leads the in-house creative team and extended creatives, one to one and as a group.
  • Mentoring creative directors: Trains team members in creative direction by asking why each idea should exist.

Recent wins

Projects

On the blog

In the Spellbook

Often working with

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