Design

Great characters don’t start with shapes or colours. Instead, they start with intention, personality, and a deep understanding of the audience. In this blog, Creative Lead Iman Shamsuddin breaks down how she designed Tata for Wadokai and the mascots of UsinWise, turning sketches into characters that feel alive, local, and loved.

Wadokai Open Championship 2025 became more than a karate tournament; it was a collection of firsts for AICREATIVV. From designing our first-ever mascots, Tata Ao and Tata Aka, to stepping in as emcees, VVIPs, and even mascots, the team pushed beyond comfort zones. The result? A brand experience that connected with young athletes and made them feel like heroes in their own story.

In the modern business world, adopting a customer-centric marketing strategy is the best way to grow your business exponentially.

In this competitive world of business, it may benefit you more to specify than generalise - here is why.

They (the millennials of AICREATIVV) aren’t ready for this (the Gen Zs of AICREATIVV)… or are they?

Talking to everyone means talking to no one, and here are 3 reasons why doing so may damage your business.

Multidisciplinary design agency AICREATIVV partners up with National Theatre Festival Brunei for its second annual theatre festival in Decem

Pretty logos may turn heads, but pretty logos alone will not "drive" business results. How can we fix this?

Here's how we at AiCreativv approach this question that we get asked a lot during meetings or inquiries. We design for a target audience.

What sort of factors should be considered when crafting a good logo? How will it impact your business?