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Brand Identity: A Personality For Your Business

We are living in a branded world. In other words, everything that we can find around us is branded. If you want to make your business stand out, you should probably think about branding it as well. This is where you should come up with a unique brand identity for your business. Without having such a unique brand identity, you will have to face numerous challenges when you are taking your business to greater heights.

Brand Identity
Photo by Patrik Michalicka on Unsplash

What exactly is Brand Identity?

You have a personal identity, which makes you unique. Likewise, you need to have a brand identity for your business as well. It will help you to make your business unique and differentiate it from the competition. When people take a look at your brand, they should be reminded about what you offer, your values & vision, your culture, the quality of service and so much more. This goes deeper into every single interaction you have with your audience.

What sort of feeling do they get when they interact with your brand?

What do they think of when they see your brand?

How and why do they connect with your brand?

What makes your audience come back?

If you have competitors, how are you different?

To put it simply:

A brand is a person's gut feeling about a product, service, or company. - Marty Neumeier


Reasons to invest in a Brand Identity

Now, you have a basic understanding of what brand identity is all about. While keeping that in mind, let’s take a look at the reasons to invest in brand identity.

You can reduce your marketing expenses

When you have a unique brand identity, it is possible to cut down the amount you are spending on your marketing. That’s because you can get the most out of the marketing campaigns you do and there is no need to spend your money unnecessarily. When you target an audience, you will target a group of ideal audience or ideal customers, those who resonate with your brand. They will discover your brand naturally and you will be able to communicate the underpinning authenticity with ease.

You can have a loyal customer base

People get attracted to brands. If you have a unique brand identity, you will be able to build a loyal customer base around it. Once you do it, customers will never leave your brand and you will be able to get all their support to take your business to greater heights. For example, when they buy coffee at Starbucks, they won't say they bought coffee. Instead, they say "I bought Starbucks,". That's your goal.

You can close more sales

The strong brand identity you have created will encourage people to purchase your products. In other words, the strong brand will support all the marketing and sales activities you do. They would buy more from your brand because it's from your brand. Hence, you will be able to close more sales.

It increases your company value

A strong brand identity is the biggest asset that your company can have. It will transform your company into a powerful entity, and you will be able to remain authoritative. This will also help you to overcome the competition you have to face as well. Your audience will know you by your brand's name, and your brand will be etched in their minds, as long as you deliver your promise well.


Keep these reasons in mind and invest in building a strong brand identity. You will never regret the amazing returns that it can offer you.


Want to give your business a unique personality and stand out from your competitors?

Let us help you. Contact us and let's have a conversation.


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