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Writer's pictureImamull Qhaeer

A Logo Won't Help You Get Customers

Updated: Jul 8, 2021

A common misconception is that businesses tend to think that "rebranding" is simply making a few tweaks to their logo, hoping that clients come busting through their front door.


They gravitate towards wanting to incorporate their backstory, origins, and name into their logo, and spend more time on this than the strategy. For example, the need to put a spoon into their restaurant logo or a car in their detailing service.