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  • Writer's pictureAICREATIVV

Here’s Why You Can’t Sell to Everybody: Part 2

Updated: Jul 5, 2023

In this competitive world of business, it may benefit you more to specify than generalise - here is why.

copywriting, target audience, business development, AICREATIVV, multidisciplinary creative design agency

Previously, we talked about why a new business owner shouldn’t aim to sell their product or service to everyone, and how defining your target audience will help to shape your brand (If you haven’t caught up to speed, read this 2-minute article first!).


In this article, we’ll dive into 2 more reasons why understanding your target audience matters, and what you can do that will benefit your brand in the long run.


Be The Perfect Solution to Someone’s Problems


In the last article, we learned that your target audience can influence the way your brand communicates with the world. However, understanding your target audience benefits more than your brand voice - it can also affect the way you portray your offer.


People often pay attention to ads when they aren’t necessarily showing the features of a product, but instead, showing how the product can benefit the person’s lives, a tactic often used in copywriting. Therefore, knowing and understanding your target audience and the problems they often go through, can really help us as a design agency to put your offer in that beneficial light.


For example, when we worked with the people at My Verve Tuition Centre, we found that their target audience was looking for a tuition centre that will educate their children in an open-minded and supportive environment. As a result, much of the brand strategy that we developed together focused on showing openness and transparency - by making the teachers the forefront of their ads, they’re saying that they’re proud of their staff and that you can trust their staff to care for the children.


As you can see, the way you promote your products and your brand can differ based on what you want your target audience to know. The most impactful copy is when you’re selling the solution to your target audience’s problems. It’s safe to say that one solution will not solve all the world’s problems, which is why getting to know your target audience is vital in order to make content and copy that sticks. By understanding the specific problems that your target audience is facing, and by being the perfect solution to their needs, you can set yourself apart from your competitors and those customers will keep coming back to you!


A Connection Deeper than Loyalty


Now, you might be thinking - “But if I only focus on one specific group of people, my customer base won’t grow, and so my business won’t grow!”


Don’t fret - your thoughts are valid, and a lot of businesses think this way. They think that their happy ending is only when their product reaches their customer’s hands.

Actually, it doesn’t have to end there. Constantly communicating with your customers - by providing them with valuable content, with problem-solving products, and by listening to their comments and feedback - is a surefire way to keep your existing customers loyal to you, and prevent them from jumping ship to your competitors.


At AICREATIVV, we try to foster the connection between your brand and your customers by intersecting business goals with your customer’s needs during our Discovery Session. This intersection generates customer-centric ideas that can be developed into content that the audience feels is personalised for them.


Taking it a step further, a customer who has a very deep connection with your brand may be more than just a customer: they may even start advocating your brand to other people. They can become brand ambassadors who will expand your customer base for you by promoting your brand to others. As you can see, your loyal customers can provide so much more value to your business than repeat purchases.


Start Small to Grow Big


Conclusively, it is plain to see that, in this competitive world of business, honing in on your target audience can actually do your brand a world of good. By defining your target audience, your brand voice and identity takes on a clearer personality, and your brand messaging can be more impactful to the people who need to hear it the most. Furthermore, creating a deeper connection with your target audience will boost your brand in the long run, through consistency and communication.


Therefore, before you promote yourself, before you put out any content, it’s vital that you determine the ideal customer that your business is dealing with. At AICREATIVV, we work with our clients to narrow down and define their target audience during our Discovery Sessions, before any design and promotional work takes place, so that they know which customers can provide them with the most value.


If you’re a new business owner who is looking to grow your business, or would like to start a conversation to know more, feel free to contact us at hi@aicreativv.com. Our emails are always open.


Let’s make the magic happen together!

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