Make New Mistakes: Imamull Qhaeer talks to U-Beyond Students
- AICREATIVV
- Oct 30
- 3 min read
At the heart of the UBD Library on October 20, 2025, a familiar face returned — this time, not as a student, but as a mentor. Invited by Ms. A’qilah Muzani (Miss Q), Imamull Qhaeer, AICREATIVV’s CEO and UBD alumnus, spent an afternoon with the U-Beyond incubation students, diving deep into the realities of marketing, business growth, and creative resilience.
Joining him were Haziyah Azalmey, AICREATIVV’s Marketing and Creative Designer, and Nuur Batrisyia Ali, the agency’s Business Developer, who both offered perspectives from their own creative journeys. Together, they led a two-hour session split into two parts: an honest sharing session on building AICREATIVV from scratch, and a guided 'First Client Strategy Sprint,' where students crafted their own plans to win their first client.
From Geology to Growth
When asked about his unconventional start, Imamull Qhaeer couldn’t resist a laugh. “The only thing business and geology have in common,” he said, “is that both are hard. Business is hard, rocks are hard too.”
From there, he walked students through AICREATIVV’s beginnings — the trial and error, the small wins that led to bigger opportunities, and the lessons learned from early mistakes.
“Make new mistakes,” he advised. “Don’t avoid them.”
He spoke openly about the messy early days — juggling time, cost, and uncertainty and how every wrong turn eventually built a stronger foundation. “In the beginning, there’s no perfect system,” he shared. “You prototype, you test, you refine. What matters is how quickly you learn from what doesn’t work.”
Building Bridges Between Strategy and Design
One of the session’s core lessons came from how AICREATIVV approaches brand-building. Imamull explained the importance of bridging strategy — “all the words, audience, and feelings” — with design execution. “That bridge,” he said, “is your stylescape.”
Stylescapes, he explained, act as a visual bridge between a client’s strategy and the creative outcome; making onboarding, systems, and offboarding a lot smoother.
“When you bridge communication well,” he said, “you create trust. And that trust builds longevity.”
Marketing Beyond the Generic
The discussion soon turned to one of the biggest pitfalls young entrepreneurs face: being too generic. “When your customer profile is vague, your marketing will be too,” Imamull shared.
“Get specific. Know who you’re talking to, what they feel, and why they’d care.”
He encouraged students to see their work from a bird’s-eye view — to understand when they’re targeting the wrong audience, and how to refine from there. “Solutions come from solving your customer profiles,” he said.
When asked about budgeting, Imamull’s answer echoed Miss Q’s timeless advice: “It’s not about the money at first.” Everything at the start, he said, is trial and error. “Spend your early days learning what works, the returns will follow.”
Culture Over Skills
The conversation also touched on internships, a topic close to the AICREATIVV team’s heart. “When we bring interns on board,” Imamull Qhaeer explained, “we don’t just look at skill. We look at genuineness and how willing someone is to grow.”
Haziyah Azalmey and Nuur Batrisyia Ali both echoed that sentiment, encouraging students to experiment, ask questions, and mix their skills in creative ways. “Culture matters more than a perfect portfolio,” Imamull added.
“Skills can be taught, but curiosity and integrity can’t.”
The Final Lesson
The workshop closed with a round of group strategy presentations, where students mapped out their first client plans and received feedback directly from Imamull Qhaeer, Haziyah Azalmey, and Nuur Batrisyia Ali.
Before wrapping up, Imamull Qhaeer left the room with one last message; one that summed up his journey, his leadership, and his faith in the next generation:
“Never think you’re doing it alone.”
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