Making financial learning easier to explore

Money affects everyday decisions, but knowing where to start can feel overwhelming. Usinwise needed a financial literacy website in Brunei that brought learning articles, publications, tools and updates together for people with different levels of money knowledge.

The challenge was to balance the credibility of a national initiative with the warmth of its character universe. Visitors needed clear starting points, while the team needed a website they could maintain as content grew.

Starting with familiar money habits

We shaped the website around questions visitors might ask: What do I want to learn? Which habits feel familiar? Where can I find something useful?

Six topics organised the learning content: budgeting, saving, financial protection, retirement planning, investing and loans (with 7 more to come). Character profiles offered another way in, connecting familiar behaviours, from impulsive shopping to overthinking decisions, with relevant articles.

Illustrated environments, character artwork and scroll effects brought the Universe of Usinwise to life. We kept the writing and navigation simple so visitors could enjoy exploring and still find what they needed.

A website that can grow with the initiative

AICREATIVV handled the website design and development in Wix Studio, bringing the characters, learning content and resources into one platform.

The website includes a publications library featuring resources from NFLC agencies, alongside tools and updates. Reusable layouts and editable content collections allow the Usinwise team to add new stories and resources while keeping the experience consistent. We were also the ones behind Usinwise's branding, their launch animation, and the social media for the whole year.