Creative Team
Majidah Khirul
Creative Designer
Designs visuals, social content and illustrations for clients, from logos to whole books.
About
Majidah Khirul, Maji to the team, is a Creative Designer at AICREATIVV. She came back full-time after her internship and is now trusted with more of the process: checking consistency, thinking ahead for the client and asking whether a design works for the brand and its audience, not just whether she likes it.
As an intern under Stephanie Yong, she worked on X.EDC Vol. 2, KUS, First Emporium and Potato Habit, and the client chose her logo for X.EDC Vol. 2. Since then she has designed for Sugar Sweet and for the team's Off-Brief film, Where Beauty Trembles. Her biggest milestone so far is Cerita Kita (Vol 2), a book for KAICIID that she illustrated entirely, launched in Bangkok in 2026. The same year she graduated from KIGS and was named Best Student in her faculty.
She takes heart from the quiet confidence of Malaysian singer Yuna, and her favourite snack, Knoppers wafers, once brought her to happy tears.
What Maji does
- Client design: Designs visuals and layouts for client projects, checking every detail before it goes out.
- Social media design: Creates social media design work for SMEs that stays true to each brand.
- Book and story illustration: Illustrates visual stories, from single pieces to a full published book.
- Logo design: Develops logo concepts that balance illustration, mood and personality.
Recent wins
- 2026, Win: Illustrated Cerita Kita (Vol 2), Illustrated the whole KAICIID book, which launched in Bangkok.
- 2026, Win: Best Student in her faculty, Graduated from KIGS with a Bachelor of Design (Hons) in Professional Design.
- 2026, Win: Back as a full-time Creative Designer, Returned after her internship and now handles more of each project herself.
- 2026, Project: Where Beauty Trembles (Off-Brief 001), AICREATIVV
- 2025, Win: Her logo chosen for X.EDC Vol. 2, The client picked her logo design as the final identity.
Projects
On the blog
- Majidah Khirul: Learning to Trust Her Own Eye
- Majidah Khirul: Her Design, Her Story, Her Becoming
- July 2026: Welcomes, Goodbyes, and Everything In Between
- Reflections from The Unfiltered Journey at KIGS
- December at AICREATIVV: Closing Chapters and Looking Ahead
- Behind the Motion: Animating X.EDC Vol. 2
In the Spellbook
- Spellbook #72: I don't approve holidays
- Spellbook #68: We forgot to tell you
- Spellbook #67: Nobody got here alone (Part 3/3)
- Spellbook #65: Nobody clapped (Part 1/3)
- Spellbook #60: 420 days
- Spellbook #58: The question that changed the whole meeting
- Spellbook #56: Two iPads and a screen
- Spellbook #55: Why do we save so much?
- Spellbook #54: Ads bring people in. Then what?
- Spellbook #53: One marketing person, but 8 jobs?
- Spellbook #50: How not to talk
- Spellbook #48: Have you ever just stopped thinking?
- Spellbook #47: 3 habits that destroys team morale
- Spellbook #31: Spellbook #31
- Spellbook #27: Spellbook #27
- Spellbook #24: Spellbook #24
- Spellbook #21: Spellbook #21