Media Team
Alfath Sellahuddin
Media Executive
Shoots, directs and helps edit productions, and makes the calls on set.
About
Alfath Sellahuddin is a Media Executive at AICREATIVV. He handles production, shoots content and supports post-editing, and these days he is trusted to run parts of a shoot, talk with clients and crew, and sometimes lead. When something goes wrong on set, he puts his energy into the solution.
He came in as an intern wanting structure after years of freelance projects, drawn by AICREATIVV's Hari Raya short film. He felt the most ownership on First Emporium, from planning through to the shoot day. In 2026 he was director of photography on the team's Off-Brief film Where Beauty Trembles, helped deliver a same-day edit for the PwC Dinner Event and graduated from KIGS with a Bachelor of Communications (Hons) in Digital Media.
He calls himself the quiet kid, wants to be the teammate who makes the next intern comfortable asking questions, and runs a matcha business on the side.
What Alfath does
- Running shoots: Plans and runs parts of shoots, from preparation to decisions on set.
- Camera and directing: Shoots and directs video and photo content for client projects.
- Event coverage: Covers events by catching genuine reactions, not just the scheduled moments.
- Post-editing support: Supports editing, including fast same-day edits for events.
Recent wins
- 2026, Win: Owned the First Emporium shoot, Took the project from planning through to the shoot day, making the calls himself.
- 2026, Win: DP on Where Beauty Trembles, Director of photography on Group B's film for the internal Off-Brief series.
- 2026, Win: Graduated from KIGS, Earned a Bachelor of Communications (Hons) in Digital Media while working full-time.
- 2026, Win: Same-day edit for PwC, Helped deliver a same-day edit of the PwC Dinner Event with Syafi Aizzuddeen and Aaqilull Qhaeer.
- 2025, Story: Quiet Confidence Behind the Camera: Meet Alfath, AICREATIVV blog
Projects
On the blog
- Alfath Sellahuddin: From Carrying Gear to Making the Call
- Quiet Confidence Behind the Camera: Meet Alfath
- July 2026: Welcomes, Goodbyes, and Everything In Between
- Reflections from The Unfiltered Journey at KIGS
- The Thinking Behind It: Planning for Moments You Can’t Repeat
In the Spellbook
- Spellbook #72: I don't approve holidays
- Spellbook #68: We forgot to tell you
- Spellbook #67: Nobody got here alone (Part 3/3)
- Spellbook #60: 420 days
- Spellbook #59: Look dumb, seriously
- Spellbook #58: The question that changed the whole meeting
- Spellbook #57: When did this become normal?
- Spellbook #56: Two iPads and a screen
- Spellbook #54: Ads bring people in. Then what?
- Spellbook #53: One marketing person, but 8 jobs?
- Spellbook #51: Great portfolios don’t mean great teams
- Spellbook #50: How not to talk
- Spellbook #48: Have you ever just stopped thinking?
- Spellbook #47: 3 habits that destroys team morale
- Spellbook #44: We keep starting over without realizing it
- Spellbook #36: Spellbook #36
- Spellbook #34: Spellbook #34
- Spellbook #33: Spellbook #33
- Spellbook #31: Spellbook #31
- Spellbook #30: Spellbook #30
- Spellbook #28: Spellbook #28
- Spellbook #27: Spellbook #27
- Spellbook #21: Spellbook #21