Media Team
Syafiq Syafie
Media Executive
Photographs and lights shoots for clients, bringing a wedding photographer's eye for real moments.
About
Syafiq Syafie, Sapek to the team, is a Media Executive at AICREATIVV. He joined in July 2026 after years of freelance wedding and corporate photography, wanting more than one job after another. A week in, he was already out on shoots.
Weddings taught him to be observant: the important moment is often not the main event, but the parents watching or friends laughing in the background. He researches before every shoot, then trusts his experience when things move fast. Since joining he has photographed the team's Off-Brief film Today, worked as gaffer on the Frost Haus main video, and been on set for Serikandi, Dear Beauty by Viv, UNN and BFI's Maulud Nabi procession.
He calls himself a lone wolf who is learning to share ideas, and he dreams of food shoots with dark backgrounds and dramatic light.
What Sapek does
- Campaign and event photography: Shoots photos for client campaigns, events and the studio's own projects.
- Gaffing on set: Works as gaffer on video productions, shaping the light on set.
- Event coverage: Covers events by watching for small, genuine moments others might miss.
- Production support: Supports production and post-editing across the media team's projects.
Recent wins
- 2026, Win: Photographer on the Off-Brief film Today, Photographed Group A's short film, the first in the internal Off-Brief series.
- 2026, Win: Gaffer on the Frost Haus main video, Lit the set for Frost Haus's 2026 main video.
- 2026, Win: Covered BFI's Maulud Nabi procession, Covered the procession in Kuala Belait with Hisham Firdaus.
- 2026, Win: Joined the media team, Moved from freelance photography to agency life as a Media Executive.
Projects
On the blog
In the Spellbook
- Spellbook #72: I don't approve holidays
- Spellbook #70: We broke our own website
- Spellbook #67: Nobody got here alone (Part 3/3)
- Spellbook #66: Nobody remembers (Part 2/3)
- Spellbook #65: Nobody clapped (Part 1/3)
- Spellbook #64: Before you break the rules, learn them
- Spellbook #63: 5 minute problem turns into a 5 day issue
- Spellbook #59: Look dumb, seriously
- Spellbook #58: The question that changed the whole meeting
- Spellbook #56: Two iPads and a screen