Content

Every designer has a beginning. For Majidah Khirul Abasah, it’s a story stitched from emotion, shaped by mentorship, and strengthened by a newfound confidence. This is her becoming, one project, one lesson, one spark at a time.

Great characters don’t start with shapes or colours. Instead, they start with intention, personality, and a deep understanding of the audience. In this blog, Creative Lead Iman Shamsuddin breaks down how she designed Tata for Wadokai and the mascots of UsinWise, turning sketches into characters that feel alive, local, and loved.

IBTE students of the Digital Marketing course at the Business and Sultan Bolkiah Campuses showcase their final presentations.