T4 - Summer Drinks

T4 asked for a launch that felt like summer and spoke to Gen Z—two new drinks, Berry Lemon Punch and Winter Lemon Punch, set to be the season’s pick-up. The brief wasn’t only “make it pretty”; it was “make it feel right.” We approached it like consultants first, creatives second: clarify the vibe, define the scenarios, then choose the formats that carry it. The goal was a clear picture of where these drinks live—hangouts, pool days, quick stops between plans. Balance lifestyle with product hero moments so the drinks stay front and centre. One month to lock it, shoot it, and release.

Year

2025

Category

SME

Industry

Food & Beverage

What we did

Film Production

Summer in A Cup

T4 asked for a launch that felt like summer and spoke to Gen Z—two new drinks, Berry Lemon Punch and Winter Lemon Punch, set to be the season’s pick-up. The brief wasn’t only “make it pretty”; it was “make it feel right.” We approached it like consultants first, creatives second: clarify the vibe, define the scenarios, then choose the formats that carry it. The goal was a clear picture of where these drinks live—hangouts, pool days, quick stops between plans. Balance lifestyle with product hero moments so the drinks stay front and centre. One month to lock it, shoot it, and release.

Frames are a Vibe

We aligned on the outcome first: a summer feel that reads fast on IG and in-store. Then we mapped ten everyday scenes Gen Z recognises—hangouts, pool breaks, after-class stops—so the drinks move naturally through a day. Casting followed the approved brief: local, all-girl talent with varied looks for range and relatability. Locations split between a rented pool as the hero set and a studio lit to mimic late-afternoon sun. Shot architecture kept a 70/30 lifestyle-to-product ratio with clear hero pours, close-ups, and condensation details. Formats were planned IG-first (reels, stories, grid), with stills prepped for posters, and each step was reviewed with T4 to keep the vision tight. We had photo shoots, video shoots and a whole lot of fun.

Building The Workflow

Production ran across three shoot days: pool for the hero moments, studio for control and volume. We brought summer indoors with colour washes, playful props, and food styling that kept the drinks crisp and honest. Longer lifestyle cuts were blocked to create clean “one-shot” verticals without reshoots. We captured commercial edits for the series, plus stylised photography to bridge the gaps between video drops. In post, we leaned into bright grades, lively pacing, and type that reads fast on mobile. Everything was packed for easy reuse—IG first, print-ready alternates on standby.

Still Summer in August

The campaign is rolling out on Instagram and across in-store posters at T4 branches in Brunei as of August 2025. The asset bank covers multiple cuts per scenario, so the team can keep posting without scrambling. Lifestyle and product shots now sit together cleanly, which makes the drinks feel present in people’s days, not just on a menu. The materials match the brief and the audience—light, bright, and easy to share. From T4’s side: “The team at AICREATIVV is attentive, helpful, and always willing to go the extra mile to achieve the vision… professional and detail-oriented.” — Zana, Marketing Manager