The X.EDC Vol. 2 campaign for XENT Studios opened with its logo. Majidah from our design team drew the X.EDC Street Wave mark, and Dhiyau, our animator, rebuilt it in 3D in Blender and After Effects, sending chrome slivers and purple light past the camera before the mark pulls together out of the dark. Giving a brand mark weight, light and movement with in-house 3D and motion design is exactly the kind of work we love.
Purple chrome curves of the X.EDC logo sweep past the camera, by AICREATIVV, Creative Agency BruneiChrome fragments of the logo rush through the frame, by AICREATIVV, Creative Agency BruneiClose up of a purple and orange chrome curve from the X.EDC logo, by AICREATIVV, Creative Agency BruneiThe X.EDC Street Wave logo forms out of the dark, by AICREATIVV, Creative Agency BruneiThe camera pushes through the finished X.EDC Vol. 2 logo, by AICREATIVV, Creative Agency BruneiFirst slivers of chrome catch the light on black, by AICREATIVV, Creative Agency BruneiThe four-point star at the heart of the X.EDC logo in chrome, by AICREATIVV, Creative Agency BruneiA curved chrome stroke of the logo in purple light, by AICREATIVV, Creative Agency BruneiChrome slivers of the logo against black, by AICREATIVV, Creative Agency BruneiThe finished X.EDC Vol. 2 Street Wave logo in 3D chrome, by AICREATIVV, Creative Agency Brunei
We find the story behind what you do. Then we make people care about it.