Behind every polished campaign lies a hidden layer of process and creative discipline — and directing a behind-the-scenes video is one of the best ways to reveal it. In this blog, Aaqilull Qhaeer breaks down how he directed the UsinWise BTS at AICREATIVV, offering practical lessons for aspiring creatives, young directors, and anyone learning how to lead a production with clarity and intention.

Bangkok was more than just a team holiday, it became a living classroom that showed us how creativity can be fearless, expressive, and woven into everyday life. Each team member returned with a new spark, a new perspective, and a deeper curiosity for what AICREATIVV can grow into next.

What began as a company getaway quickly turned into a creative crash course. Led by Business Lead Elroy Ramantan, the AICREATIVV team explored Bangkok’s vibrant design and media scene — discovering how culture, confidence, and collaboration continue to make the city one of Southeast Asia’s creative powerhouses.